Cookie Policy

Last Updated and Effective Date – January 15, 2025

Table of Contents

  1. What are Cookies?
  2. What types of Cookies are used on our Websites?
  3. What are my Cookie-related choices?
  4. Changes to this Cookie Policy
  5. Contact Us

Devils Arena Entertainment LLC, New Jersey Devils LLC, and its parents, subsidiaries, affiliates, and other related entities (which may include Harris Blitzer Sports and Entertainment, the Philadelphia 76ers, Utica Comets, White Eagle Hall, Loews Jersey City, and others) (collectively, “HBSE Parties” “we,” “our,” or “us”) maintain this policy regarding our use of online technologies including “cookies,” “pixels,” “web beacons,” (collectively, “Cookies”) as well as other local storage technologies. This policy applies to devils.nhl.com, devilsmembership.com, rwjbarnabashealthhockeyhouse.com, prucenter.com, hbse.com, whiteeaglehalljc.com, and any other websites, mobile applications, or other online properties that link to this policy (collectively, the “Website”). This policy explains what these technologies are and how they may be used.

1. What are Cookies?

The types of Cookies used on our Websites may include browser-based cookies, pixels or web beacons, and similar technologies.

  • Browser cookies: Small data files sent from our Websites’ servers and stored on your device or browser that enable the HBSE Parties and our Business Partners to help recognize your browser across different web pages, websites, and browsing sessions. Some cookies remain on your device’s hard drive for only the duration of your visit (“session cookies”), while others remain for a fixed period after you close the browser (“persistent cookies”).
  • Pixels (or, web beacons): Small, transparent images or snippets of code embedded in websites, apps, or emails to collect information about your activity or interaction with a site, app, or email.
  • Other tracking technologies include software development kits (SDKs), JavaScript, HTTP code mechanisms, and APIs, which collect information about your interactions with and use of certain services on the Websites, apps, and other online services.

As described further in Section 2, some of these Cookies are set and used directly by us, while others are placed by third parties, such as our analytics and advertising partners.

2. What types of Cookies are used on the Websites?

Cookies may be used for various purposes, including delivering a website or app experience, understanding how visitors interact with the Websites, and personalizing our advertising. These Cookies generally fall into the following categories: Strictly Necessary, Functional, Performance, and Targeting and Advertising.

  • Strictly Necessary Cookies: These cookies are essential for the Websites to function and cannot be switched off. Examples include logging in or setting privacy preferences.
  • Functional Cookies: These cookies enable enhanced functionality and personalization.
  • Performance Cookies: These cookies measure metrics like visits and traffic sources to improve Website performance. Example: Google Analytics.
  • Targeting and Advertising Cookies: These cookies collect information about your interactions to show relevant ads. Example: Google Marketing Platform.

We may disclose information obtained from Cookies to third parties, including advertising networks, analytics providers, and social media platforms.

3. What are my Cookie-related choices?

You can control the use of Cookies through your browser or device settings, as well as through the “Cookie Settings” tool on applicable Websites.

4. Changes to this Cookie Policy

We may update this policy periodically. Changes will apply as of the date this policy is posted.

5. Contact Us

If you have any questions, please contact us at privacy@prucenter.com or write to:

Privacy Officer
Prudential Center
25 Lafayette Street
Newark, NJ 07928